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Privacy Policy

Effective date: July 20, 2020

Last updated: June 16, 2022


At Lovewick, Inc. (“Lovewick”, “we”, “us”, “our"), our mission is to help couples play their way to lasting love. To do this well, we collect and use information from and about you, but we want to make it clear that the privacy of your data is a big deal to us. In this policy, we lay out:


I. Information collection

II. Use of data

III. Transfer of data

IV. Disclosure of data

V. Security of data

VI. Service providers

VII. Links to other Sites

VIII. Children’s privacy

IX. Your rights to your data

X. Changes to this policy

XI. Contact us


This Privacy Policy applies to websites, apps, events and other services operated by Lovewick. For simplicity, we refer to all of these as our “Service” in this Privacy Policy.


By using the Service, you agree to the collection and use of information in accordance with this policy. The key thing to take away from all this is that we never sell your data to third parties for their own marketing purposes. The primary reason we collect data is to provide you with a product you love and to continually improve it.




Our philosophy is to collect information only as we need it and to give you as much choice as possible in terms of what you share with us. At minimum, we require information to sign up for the service (first name, email address, and password) and collect information generated as you use our Services. For example, we access logs and back-ups of your activity so that you don’t lose your progress with our app when you get a new phone. Because we know that no two relationships are the same, we also ask basic information about your relationship so we can personalize your questions and goals. It is purely optional for you to respond. 


If you want additional information, we go into more detail below:


A. Personal Data


While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:


1) Email address

2) First and last name

3) Additional information described directly below


In the app, particularly during our onboarding Relationship Quiz, you may choose to personalize your experience by providing information such as how long you’ve been together, if you have children, if you come from similar backgrounds, and/or a photo for your home screen (which could be a photo of you and your partner, or a picture of something else that represents your relationship best). We do not normally look at or access that picture, and we would certainly never share it with third parties. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example your sexual orientation and religious beliefs. By choosing to provide this information, you consent to our processing of that information. To reiterate, we never share this information with third party advertisers, and it is used only to improve your experience and our Service more generally.


When you participate in surveys, user interviews, focus groups or market studies, you give us your insights into our products/services, responses to our questions, and testimonials. All user feedback is kept anonymous unless we explicitly ask for your permission to publish a quote with personal identifiers.


‍If you contact us for support (, we collect the information you give us during the interaction. Sometimes, we monitor or record these interactions for training purposes and to ensure a high quality of service.


If you ask us to communicate with other people (for example, if you ask us to send a pairing request on your behalf to your partner), we collect the information about others that you give us in order to complete your request.


B. Usage Data


We collect information about your activity on/with our Services, for instance how you use our Services (e.g., date and time you logged in, features you’ve been using, searches or search parameters, clicks and pages, referring webpage address, links that you click on). We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.


C. Tracking & Cookies Data


We may use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. At this time, our website and application do not respond to Do Not Track beacons sent by browser plugins, but you can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Site works for you.




Lovewick, Inc. uses the collected data for various purposes:


1) To provide and maintain the Service

2) To notify you about changes to our Service

3) To allow you to participate in interactive features of our Service 

4) To provide customer care and support

5) To provide analysis or valuable information so that we can improve the Service

6) To provide analysis or valuable information so that we can contribute positively to the fields of relationship science and wellness more broadly

7) To monitor the usage of the Service

8) To detect, prevent and address technical issues




Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. At this time, the Service is offered and available only to users who reside in the United States or any of its territories or possessions. We hope to launch in other markets in the future. If you access the Service from outside the United States, you do so on your own initiative and are responsible for compliance with local laws. In the event that you travel outside the US and use our Service while doing so, you should know that we will transfer the applicable data from the Service, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Lovewick will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.




A. Partner Pairing


If you choose to pair with a partner (e.g. spouse, fiancé, boy/girlfriend), they gain access to most of your information with the Service so you can use Lovewick as a couple. This may include, but is not limited to:


1) Relationship Quiz answers

2) Discovery Cards history

3) Shared Relationship Goals

4) Pulse Journal entries

5) Goal photo mementos


Please be thoughtful about the information you provide and make sure that you are comfortable sharing that information with your partner via our Services given that neither you nor we can control what your partner does with your information once you share it. If you break up and choose to reset your account, your partner may still have access to your shared historical activity on the app. For your security, you will never be paired with someone without first receiving a confirmation request.


B. Legal Requirements


Lovewick may disclose your Personal Data in the good faith belief that such action is necessary:


1) To comply with a legal obligation

2) To protect and defend the rights or property of Lovewick

3) To prevent or investigate possible wrongdoing in connection with the Service

4) To protect the personal safety of users of the Service or the public

5) To protect against legal liability




The security of your data is important to us. No method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. Take whatever precautions you believe are appropriate for you. Maybe that means using an email address that doesn’t have your name in it. Maybe that means avoiding personal identifiers in your Pulse Journal entries. You have options to lower what you perceive as risk.




We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service. For example, we may use Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.




Our Service may contain links to other sites that are not operated by us. For instance, for a Relationship Goal Idea, we may suggest a website or product that could help you try that goal yourself. If you click on a third party link, you will be taken to a third party site, which has may have its own Privacy Policy.


Though we recommend third party sites and services based on public reviews, experiences of other couples using Lovewick, and Lovewick employee experiences, Lovewick has no control over, and assume no responsibility for, content, privacy policies, or practices of any third party sites or services.




Our Service is not intended for anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.




We want you to be aware of your privacy rights. Here are a few key points to remember:


1) Access / Update within the Service. Many of your rights can be exercised by signing in and directly updating your account information. For instance, in the Lovewick app Settings, you can unpair from a partner, change your Quiz answers, or reset your account. If you have any questions pertaining to those tools and settings, please contact

You may also request that we change your contact choices. Our marketing emails tell you how to “opt-out.” If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you.


2) Device permissions. Mobile platforms have permission systems for specific types of device data and notifications, such as push notifications or geolocation data. You can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications. Of course, if you do that, certain aspects of the services may lose functionality.


3) Reviewing your information. Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called right of access, right of portability or variations of those terms). You can request a copy of your personal information by contacting us at


4) Updating your information. If you believe that the information we hold about you is inaccurate or want to request its rectification, deletion or object to its processing, please contact us at


For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer the above requests. Keep in mind, we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on trade secrets or intellectual property.


5) Uninstall. You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device.


6) Retention Policy: We will retain your personal information as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required for legal or compliance purposes. 




We may update our Privacy Policy from time to time. We encourage you to review this Privacy Policy periodically for any changes. We are relatively early in our journey as a company, so we hope to consistently improve and change our Service to better suit your needs! As we roll out new features, we will change this Policy as needed.




If you have any questions about this Privacy Policy, please contact us at Thank you for your time and trust!

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